Enriched. Bleached. Presifted. Per 1/4 Cup Serving as Packaged: 110 calories; 0 g sat fat (0% DV); 0 mg sodium (0% DV); 0 g total sugars. Premium quality. Since 1880. Over 135 years of baking success. The Gold Medal Standard. When our founding mill master C.C. Washburn braved the first Miller's International Exhibition in Cincinnati, Ohio, he took home more than the Gold Medal grand prize - he won a shiny new name. So over 135 years ago, we earned the right to be called Gold Medal. And, we've gone on to become America's No.1 selling flour brand (based on Nielsen Sales Data ending January 1, 2007). Every day we work to live up to our legacy. The standards of the mill that made Mill City live on. We blend the heartland's pure hard and soft wheat to make great, consistent flour that bakers count on. Your Kitchen Rules: When to use it: All purpose means just that-our most versatile flour for any recipe that simply calls for flour. Strong enough to take high-rising yeast breads to new heights. And mellow enough to make your family's favorite pie crust recipe to flaky perfection (even without sifting). Gold Medal All Purpose is made of the stuff you can trust. A blend of pure white hard and soft wheat so every bite looks and tastes its absolute best. Cups per Pound: There are 3-1/3 cups of flour per pound and about 16-2/3 cups per 5 pound bag. The Red Spoon Promise: The Red Spoon is my promise of great taste, quality and convenience. This is a product you and your family will enjoy. I guarantee it. 1-800-446-1898. Mon.- Fri. 7:30 a.m. - 5:30 p.m. CST. www.bettycrocker.com. General Mills, Box 200, Minneapolis, MN 55440. www.bettycrocker.com. www.goldmedalflour.com. More great recipes at www.goldmedalflour.com. Expertly milled in the USA.