The ingredients you want. The flavors you crave. Made with wholesome ingredients you can actually pronounce. Better-tasting Munch Rights are baked instead of fried, have 30% less fat than traditional potato chips, and are completely free of trans fat and gluten. What aren't they free of? Incredible taste! (7g fat 1.0 oz. serving compared to 10g fat per 1.0 oz. serving of traditional potato chips. A better snack is born, in just four steps: Mix - we start with high-quality wholesome ingredients. Puff - We add pressure, water and heat until they explode into puffs. Bake - We always bake, never fry. Munch - We add amazing flavoring that'll knock your socks off!