Own your Ridges. No matter if you’re a kid from Akron or anywhere in the world, we all face obstacles and challenges. It’s about choosing how we respond and leaning into our ridges that set us apart. From the families in my hometown to people everywhere. - By Lebron James. Own what makes you, you. Official chip of the NBA. The NBA and NBA team identifications are the intellectual property of the NBA and the respective NBA teams.