Just because a dishwashing liquid is tough on grease doesn't mean it has to be hard on your hands. Get the great grease-fighting power of Dawn in a soap that is easy on skin. When you want a thorough clean that's easy on hands, tough on grease, get Dawn® Gentle Clean Dishwashing Liquid Dish Soap. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).