With Ultra Oxi power. Powder detergent for cleaning white and color clothes. Easy open. 33 loads (This package contains 33 loads (as measured to 1/3 cup). The precise number of loads from each package will vary slightly with the method of scooping, settling during shipment, and variation in volumetric filling. Contains 33 loads as measured for medium loads). Questions or Comments: Call: 1-888-774-9579. www.pgeveryday.com/brands/Ariel. Made in Mexico.