Triple action formula: 1. removes even the toughest stains. 2. activated baking soda to eliminate odors and provide long lasting freshness. 3. helps to keep whites whiter and brights brighter. Dissolves quickly...great for cold water cleaning. The arm & hammer baking soda story. For over 160 years arm & hammer baking soda has been working its wonders across america. Homemakers have trusted it as their "secret" household helper for generations. Today, thanks to the same pure power of baking soda, arm & hammer products deep clean, deodorize, whiten and freshen--all safely* and naturally. It's good for our homes, our lives, our families, our pets...and sensible for the environment. Arm & hammer baking soda--good solutions for your home and your family are timeless. *When used according to package directions. Biodegradable cleaning agents. Safe for septic systems. Clean mountain scent. Kosher Activated baking soda deodorizer 54 loads Powerfully clean naturally fresh 15% more! Than 46 loads