40 loads (This package contains 40 uses if measured as indicated for regular loads). 30 days of freshness. HE: Safe for all washing machines. For more information and latest Snuggle news visit www.snuggle.com or become a fan at www.facebook.com/Snuggle. Questions? Comments? Visit www.snuggle.com or call toll-free 1-855-835-5786. This bottle contains 25% or more post-consumer recycled plastic. Made in USA.