25 Loads (Contains 25 loads measured to line 1 on cap). 2X Concentrate - Use less. 2X Concentrated so you can use 1/2 as much. Ultra Tide Simple Pleasures laundry detergent is inspired by naturally derived essential oils for a relaxing, refreshing, or romantic scent experience. A fragrance combining scents of modern rose and violet. Contains no phosphate. Made in USA.