Toasted rice cereal. Naturally cholesterol free. 0 grams trans fat. 11 vitamins & minerals. Excellent source of iron. Compare to Rice Krispies (Rice Krispies is a registered trademark of Kellogg North America Company, Battle Creek, MI). Malt-O-Meal means more value online. www.maltomeal.com. Thank you for saving with Malt-O-Meal cereals. Get even more value for your money by visiting our website. High value coupons available at www.maltomeal.com. More special offers. Get online coupons for your favorite Malt-O-Meal cereals. Watch for contests, promotions and Malt-O-Meal cereal giveaways! More news and recipes. Discover delicious, nutritious and easy recipes featuring Malt-O-Meal products. Sign up to find ideas for family fun and healthier lifestyle plus helpful budgeting and money saving tips. More shopping tips. See how much you save on every bowl of Malt-O-Meal cereal with our Savings Calculator. Use our Store Locator to find all the stores near you that carry Malt-O-Meal cereals. Join cereal central free at www.maltomeal.com. Bookmark this address today! Wholesome and nutritious. Crispy Rice is made with wholesome rice, plus 11 essential vitamins and minerals. It's naturally cholesterol free, fat free and has 0 grams trans fat. Betcha can't taste the difference - We guarantee it! We set out to create a lower cost, great tasting cereal that competes with more expensive brands like Rice Krispies (Rice Krispies is a registered trademark of Kellogg North America Company, Battle Creek, MI). We're sure your family will love Crispy Rice, too. Costs less. Ounce for ounce, Malt-O-Meal cereals cost less than the competing box brands. We save by limiting packaging and advertising costs, and focusing on quality. We pass those savings on to you! From a family-owned company. Malt-O-Meal has been family-owned for four generations. Breakfast cereal is all we make. This focus ensures that we meet your needs for quality and value every day. Malt-O-Meal means more. Taste guarantee. We're sure your family will love our products! We also invite your questions and comments. Or visit our website at www.maltomeal.com. Made in USA.